It’s a very interesting place to be for us.” “There’s many different and sizeable markets and while they are behind Western Europe in terms of where they are on the timeline, there’s more potential to come for online gaming. “For this year, obviously we started already some time ago in 2022 into LatAm, that’s one of the main growth areas that we see and where we put a lot of energy and financial resources to grow even more,” he said.
Sticking with the theme of localisation, Lindwall also pointed to the opportunities opening up for Betsson in Latin America. We are aiming to be more flexible in that regard to become more local.” “Business is local, but the Betsson app in Greece shouldn’t be the same as the Betsson app in Sweden or in Peru – they have to be different. “It’s all the smaller things that we do which add up to something big and we want to become more local,” Lindwall said.
The industry veteran spoke from the Betsson Group Affiliates stand and detailed the company’s overall aims and targets for 2023.
Betsson Group CEO Pontus Lindwall told iNTERGAMINGi at iGB Affiliate London that the company is aiming to improve its localisation strategy and become more 'local.'
